N.E. Business XPO Workshop: Verbal Branding – Growing Sales, Improving Business Culture

New England Xpo for Business: Verbal Branding – Growing Sales, Improving Business Culture 
An exclusive Workshop produced by the Boston Chapter of the American Marketing Association

This unique topic completely redefines “verbal branding” as now the simplest and least expensive way to grow sales and improve internal business culture.  Quite literally a new branding application – and likely to stir a bit of controversy – this topic and book called Jaw Branding™ describes a verbal, spoken application for brand positioning.

It’s not only the way (finally) to throw away elevator pitches forever, but a comprehensive and irreplaceable addition to any branding or business development strategy, based on differentiated positioning, internal understanding, and easy application during spoken interactions.  And without it, a diminished brand, decreased sales and market share potential, and likely still a problematic brand and business culture strategy.

Can everyone in your organization manage conversations, regardless of their length, according to your best positioning? Can they apply it to not only make more sales, but as a foundation for cultural improvement?

This event is a hot ticket for marketing pros responsible for word of mouth, viral or social marketing, or businesses seeking new ways of marketing their businesses. Space is limited, so register for this insightful and dynamic workshop today!

Our Speaker:

Stephen Melanson

Stephen Melanson is the President of Melanson Consulting, a Massachusetts-based branding consultancy, founded in 2004. He is a professional teacher, consultant, personal branding coach, and verbal branding expert. The Melanson Consulting service fills the gap of a verbal, spoken application for brand positioning.

Stephen has over twenty-five years experience in sales, marketing, management, and business ownership in software, telecommunications, management consulting, business-to-consumer service, and training. Melanson Consulting has worked with clients in software, IT consulting, architecture, analytics, chemical, telecommunications, legal, banking, healthcare, electrical supply, manufacturing, and financial services among others.

In all, Mr. Melanson has run three companies: a branding and training company – his current business – a business coaching company and another branding services company.

His background also includes being a trained non-practicing Psychotherapist, a former professional tennis player, and an on-air talk radio host.

He is the author of Jaw Branding™, a book that redefines verbal branding and describes an irreplaceable branding application, superior to other services or methods now available for practical, daily brand application and direct interactions.

Among other topics, Jaw Branding™ covers in detail the verbal gap in the branding services marketplace, philosophies for verbal branding, its relationship to memory and psychology, its superiority to available sales approaches, and the implications of verbal branding for organizational culture.

Date: Tuesday, May 19, 2009
Time: 9:45am - 11:15am
Location: Boston Convention Center 

Check out the other AMA Boston sessions at the New England Business Xpo!

Don't forget - there will be a free "After Hours" networking event at the convention center starting at 5pm.

What is the New England Business Xpo?

This May, Event Management will hold the highly anticipated New England XPO for Business at the Boston Convention & Exhibition Center in downtown Boston. This event is expected to draw upwards of 10,000 business professionals in its first year, from all over the Northeast!

• 400 Exhibits of Innovative Business Products & Services
• 36+ Educational Seminars - Learn Strategies from Top Industry Experts Who Can Help Grow Your Business
• Networking Opportunities with 10,000+ Business Professionals and Key Decision Makers
• Two Live Tapings of NECN’s Must-See Show, CEO CORNER!
• Comcast Business Class Cyber Café
• AIM, Microsoft, FedEx and AMA Boston Chapter Educational Series
• Business Resource Pavilion – One-Stop Shop Resource for Business Development Featuring 20 City, State and Federal Agencies
• 2009 SBA Small Business Awards Reception
• Demo Arena – Showcasing the Latest Devices and Services from AT&T, Blackberry, Apple and Windows Mobile

AMA Boston Members save 40%

If you are a current AMA Members and you do not have your secret discount code, please contact the office: 781-647-7555 and please make sure we have your current email address.

Transaction fees are added to all ticket prices at time of purchase. Ticket refunds are available up to 3 days before the date of the event. Transaction fees cannot be refunded. 

Interested in joining the AMA? Go to MarketingPower.com and signup!

EVENT SPONSORS

Contact Cecil Dorman, VP of Sponsorship

About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.